Campaign work during my time at The Scenic Group (April 2018 – November 2022) and at agencies (January 2016 – October 2017), featuring a mix of creative content pieces, email marketing, blogger and influencer collaborations, in-depth research projects, and social media. Nominated for the Best Digital Agency Campaign Award for two separate campaigns at the MPA 2017 Awards: Essential Living’s Love London blogger collaboration campaign and The Student Housing Company’s Mental Health and Wellbeing at University research survey.
Emerald Cruises: EmeraldEXPLORER Loyalty Magazine
Summer 2022
An editorial approach to email marketing, promoting the quarterly EmeraldEXPLORER loyalty magazine, exclusive to EmeraldEXPLORER members. The campaign featured a mix of highlighted articles stylised as magazine-portrait-style columns, as well as inviting members to share their travel experiences on social media and follow the channels for the latest news. Personalisation was utilised to highlight a member’s loyalty information, including number, tier and points.
Emerald Cruises: Emerald Azzurra Inaugural Season Countdown
Winter 2022
A multi-channel global campaign spanning email, website, social media and more to promote the inaugural season of Emerald Cruises’ ground-breaking first luxurious superyacht, Emerald Azzurra. The campaign featured a countdown to ‘modern luxury on the ocean’ logo, cohesively tying together marketing across all channels during the month-long campaign.
Scenic Tours
Summer 2019
Inspiring destination-led content to complement a beautifully hand-drawn map of the Irrawaddy River’s route through Myanmar. The content highlights unique travel experiences for Scenic guests, with the user journey directing viewers to find the perfect river cruise/tour itinerary to uncover the country’s wonders.
The Student Housing Company
Winter 2017
A comprehensive research project of mental health at university featuring findings from a survey of thousands of university students across the UK. The results of the survey created a multitude of content pieces including an infographic, press releases, editorial articles and a guide on how to cope with mental health issues at university.
Essential Living: Guide to Maidenhead
Autumn 2017
Guide featuring the best places to drink, eat or visit in Maidenhead and the surrounding area, collated for those considering moving to the area or already living there.
Essential Living: Guide to Bethnal Green
Autumn 2017
A guide to Bethnal Green’s best cafés, breweries, parks, restaurants and stand-up comedy clubs, featuring interviews with local business people and residents.
Bristol Aquarium: Sea Creatures vs Us
Autumn 2017
A fun infographic for children and parents alike comparing the weird and wonderful differences between sea creatures and humans, from who can jump the highest to who is the best (and worst!) swimmer.
Essential Living: Love London
Summer 2017
A blogger collaboration Q&A piece exploring why they #LoveLondon and what it is about living in the capital that is so special, from the nightlife and career opportunities, to the trendy hangouts and diverse street style.
Essential Living: Next Stop, London
Summer 2017
An interactive map of London’s Underground featuring the best places to eat, drink and hangout within a short walk of each Zone 1 Tube station.
Essential Living: Guide to Islington
Summer 2016
In depth guide focusing on the best places to eat, drink, dance, shop and relax in Islington, including recommendations from local London bloggers.
Essential Living: Inside My Home
Summer 2016
A Q&A collaboration with well-known interior bloggers and influencers who shared their advice on how to create a beautiful living space, where to find inspiration, and how to make impactful interior updates in a rental apartment. Features award-winning bloggers Jenny Kakoudakis at Seasons in Colour and Ruthie Matthews at Design Soda, among others.
